Experiential Service Marketing

Behind the scenes NAB: The Artifact at Mo-Sys Booth Experience

Client: Mo-Sys
NABShow Booth Experience

  • Create hype and raise awareness around around the Mo-Sys booth and their Mo-Sys Star Tracker studio technology.

  • Used elements of themed attraction design and storytelling to create a deeply engaging experience at NAB Show. Leveraged Hyper's live to tape pipeline to deliver sharable digital souvenirs quickly with participants.

  • Engaged and retained NABShow attendees. Grew Mo-Sys marketing contact list and achieved repeat visitors to the booth.

    Won a Silver Telly Award for Products and Services Interactive, Immersive and Mixed Category

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